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We will continue the conversations we have started in previous meetings. Please suggest more topics by completing the form below.
When your Toshiba laptop breaks and you call for support, a UPS (an American delivery service like FEDEX and DHL) truck picks it up from your doorstep and takes it - where? Not to Tokyo. Not even to a Toshiba office in the USA. It is taken to a UPS repair facility in Atlanta where UPS employees repair Toshiba laptops.
A 19 year old Stanford student and a 24 year old New Zealander who never met each other previously and throughout most of their work, collaborated online to develop Firefox, an award-winning browser that Forbes magazine says is “better than Microsoft Explorer by leaps and bounds”.
Can small companies in various parts of the world collaborate to compete with established big names in this industry? Can companies in different industries collaborate to produce innovative services? How does this affect our job f planning meetings, travel and incentives? The world has flattened. Anybody can now compete or collaborate with anybody – no matter where you are in the world. Cheap, ubiquitous communication tools have finally obliterated all barriers to international cooperation or competition. The 'flat world' is a level playing field where 'Goliaths' and 'Davids’ play side by side – not one on top of the other. In this scenario, adaptable small entrepreneurs are empowered. What are the implications to our industry? Does this mean that a small, independent incentive company located in rural Thailand can compete with a multi-national incentive company in New York? YES! Does it mean that solo publishers of online newsletters, blogs, e-zines can compete with powerful media conglomerates and powerful big name magazines in this industry? YES! (More about this in another conversation). Does it mean that several small associations can operate a global network as if they are one big association? ABSOLUTELY! The playing field is leveled. If you are connected, you can have access to any product available on the internet. Relationships can be developed with the click of a mouse. Size does not matter anymore. Access to knowledge bases, products and collaboration tools do. We need to grow horizontally (as in more partnerships) – not vertically (as in corporate hierarchies). "In the future globalization is going to be increasingly driven by the individuals who understand the flat world, adapt themselves quickly to the processes and technologies." We want to talk to people who understand the connected world and are interested in discussing how more horizontal partnerships can be developed across cultures. Perhaps we can start some collaborative projects that will expand our businesses. A collateral effect of globalization is peace in the world. There is the McDonald's Theory of Conflict Prevention - two countries that have a McDonald's will never go to war with each other. Why? Not just because they are both part of the supply chain and everybody knows damaging one part of the chain damages the other. It is because communication and partnerships promote understanding and friendships.
CAN YOU HEAR ME NOW? BLOG AND BE HEARD We're at a media crossroads. People-powered information is surging, from blogs to podcasts to videocasts to open-source browsers with a million user-created plug-ins to open-access academic journals. Information will be free, as never before.
Blogging is a publishing revolution. An abbreviation of "weblog," blogs are web sites that take the form of online journals, frequently updated with running commentary on any number of topics. Blogs have enabled users to easily transform information into a stream of constantly updated, interlinked "microcontent." The "blogger"--typically offers readers links to interesting information alongside his/herer own commentary about the link. For example, if I were to talk about an unpleasant experience in a hotel in the Caribbean, I could link to other people who have had the same experience. Because of their simplicity and ease of use, blogs are proliferating across the Web, and there are now an estimated 6 million of them.
Blogs democratize the media. They are being used as a new millennium cyber soapbox. Businesses are using them as a resourceful way to speak to customers and to find out what customers are thinking. Weblogs are having an incredible effect on business, politics, and life (It helped elect the US President and was a force in the withdrawal of a dangerous drug in the market).
It is powerful media because it is connected into what people call the "blogosphere." Bloggers read one another and link to one another, creating a giant spider web of connected sites. The blogs are where you find the answer to "What are people on the Net saying?"
Blogs create buzz. It can affect sales, marketing, donations and campaign coffers. “Marketing managers who do not check blogs are sleeping”, writes a Marketing Power blogger.
Traditional news is based on what editors and publishers think is important. Or what their advertisers think is important. Blogs talk about what the people think is important. A story that the bloggers — i.e., the people — find interesting gets a lot of play, regardless of what editors and publishers think.
Consider this: Most meetings and travel magazines are published once a month. Sure – they have online versions. But those are exactly the same as the published versions. The articles there were written weeks before the publication and had to go through several layers of editing. Once published, there is no opportunity for instant comments. You might send a Letter to the Editor that might or might not get published 2 or 3 months later. They have advertisers and potential advertisers (that’s almost every supplier) about whom they cannot write anything negative about; they have limited space that necessarily limits what they can publish. Furthermore, they have a short shelf life.
Think about it: Have you ever looked at the Calendar of Events in industry publications? It contains only a fraction of what are actually happening in the meetings and travel world. They only publish events by the Big 3 or 4 – whoever they are. Those are not necessarily the best and only events to spend your dollars in – but for better or for worse, they determine who gets exposure.
Blogs can be written by any organization or individual. They are up to the minute, contain links to related materials and commentary by readers. If you want to share a cutting edge idea, you can be on the web within minutes. If hoteliers want to know what their clients think of their properties, they will find more current, more honest answers here. It is also in the blogosphere forever – or until the blogger takes it down.
We want to create a network of industry bloggers to join the millions already in the blogosphere. In this conversation, we are not just going to talk about what blogs are. Nobody is going to try to impress you with all those geek-speak. We want to start creating our own industry blogosphere. We want you to clearly understand how this can empower all of us – no, not one of us – ALL of us. There is a better way to get and distribute updated, less –biased, more democratic information. Let’s talk about sharing ideas, information, experiences in our own blogosphere.
SPEAK TO ME There’s a story in a Seattle newspaper about a coffee shop turning off wireless on weekends to have people start talking again. Sales increased dramatically. People are re-focusing and simplifying in order to "feel human" again. There are those who would like to have technology permeate all aspects of their lives. Others would like to wear technology like a hat -to wear when needed and remove when one lets the hair down.
While preparing dinner, my husband asks me about my trip. I tell him “I’ll email you.” He whines, “Can’t you talk with me anymore?” Startled, I put down the salad. What I really meant was that I will email him the photos I took with my digital camera, the sounds I recorded in my mp3 recorder, the video I am playing on the Real Player and the info I downloaded from the internet. Those create a better picture of my trip, of course. But I realized then – that nothing could take the place of simple conversation. He wanted to hear me tell the story in my own voice – cursing the hassle at the airport, laughing at the funny jokes, ooh and aahing at the many wonderful sights…
BALANCE! Let's talk about how not to let technology overwhelm your life.
COUNTRY CONVERSATIONS
Here’s what you told us:
"I want to have more time with people in whose business
I am interested".
"Let's be honest. We attend international meetings to
see and enjoy the
Ok – let’s get those folks down to the conference and let’s have a conversation. We invite participants from all countries - particularly the emerging destinations which are just now targeting the meetings and incentives industry. Click here to register. CONVERSATIONS OF COURAGE AND
INSPIRATION FROM THOSE WHO HAVE SURVIVED CANCER AND OTHER DISEASE BUT MUST CONTINUE TO WORK. Since then, I have talked with more women who had written me. They also had
cancer and they also needed to work. Can we get together and talk about the
challenges and how we can help each other? Absolutely! There is nothing I would
like better to do. More Conversation Topics:
WHAT DO YOU WANT TO TALK ABOUT? What keeps you awake at night? We would like to get a global perspective of the challenges you and your colleagues are facing. Please take a moment to complete this brief form:
What would you want to talk about? Who do you want to talk with? (Name a category such as association planner, corporate planner, hotelier, technology guru, non-profit association executive, others) If you have a specific person in mind, give us name and email address and we will invite this person. If the form does not work, please send email |
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