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Once upon a time (last week J ), we also did things the hard way:Printed an ungodly number of brochures, licked stamps, hauled these to the Post office for third class mailing (could not afford first class) , waited for weeks.
5) Spent countless hours chasing speakers on the telephone, meetings, waiting for their brochure and video brochures to arrive by snail mail. 6) Spent even more hours flying/driving from city to city - inspecting countless hotels we should not even have considered. At first it was fun - time away from all the hard work in the office, great people, free soap and shampoo. But as we got jaded, this became old and too exhausting - especially after we returned to the office to find more drums of envelopes to be licked (and the family started to refuse to accept soap and shampoo for birthday gifts). 7) Spent a really enormous number of hours and dollars with our hotel contact. We faxed contracts back and forth while holding on the telephone. Of course we both needed the same document in front of us so we knew what we were referring to. When we needed to illustrate a point, we drew it on the document and faxed it to each other again. We valiantly persuaded each other to give more concessions - to produce a "win-win" agreement. All this time, AT&T and Sprint were the ones winning. Our communications budget was seriously shrinking. 8) Drunk gallons of wine, ate buckets of cheese, pretzels, munched on so much raw celery and carrots, we grew rabbit tails. That was because we thought we needed to "network" in person - get the word out that we (the organizers) are having this meeting - convince them (the prospective attendees) that they should attend or their lives will never again be complete. 9) Then VOILA! Our hard work paid off - and we started receiving registrations. These were either mailed or faxed. A few registered on the telephone. Either way, we had to laboriously re-enter this information in our database so we can print out badges, financial and other reports. 10) There was no way for our attendees to give us suggestions for a responsive program or communicate with our speakers except by telephone. By this time, we were so swamped we could not return their calls. We were lucky to even return the calls of attendees who could not get plane connections. (Program? Please! When you get there, you sit down and listen to our outstanding speakers. Your program book will be in your plastic kit with your plastic giveaways. Now - please excuse me while I panic.) 11) Printing proceedings was a major undertaking. The voluminous books were responsible for several flat tires and shocking postage bills. Then we discovered the Internet. And our lives forever changed. We have drastically reduced the number of brochures we are printing. Instead, we use email for communicating and broadcasting meeting information, even to those without an email account. We set up mailbots that handle requests for information even while we are asleep. We save tons of money by using the Internet for making long distance calls and sending faxes. No more "Out of Paper" Messages. Our faxes are received by our computers and data can be manipulated and dumped onto filing cabinets, database and/or reply letters.
We created our own website where we make information available 24 hours a day everyday of the week. We created a virtual community where we can meet and chat with speakers, attendees, colleagues and others. Does anyone have suggestions, ideas they want to share? These can all be posted on our online bulletin boards. We create and distribute Requests for Proposals on the Internet. Goodbye to excessive travel. We now talk with our industry partners and work out details of meetings without leaving our desks. Participants register themselves on the Internet and data they type are automatically dumped onto our database. (Their names are not spelled correctly? Hey, who typed that?) Goodbye to backbreaking volumes of Conference Proceedings. Now speakers can post their handouts on the web and attendees can read them instantly. These can be archived and searched. Not only is work easier and faster. It has also become a lot more fun. You, too, can do these. Here's how: ***************************
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